Social Divide in the City FTSE 250 Edition
Online Financial Communications: FTSE 250 Performance Index
FTI Consulting launched the first FTSE 250 edition of the Social Divide in the City report. Following the model established for FTI Consulting’s biannual FTSE 100 research, we ranked the quantity, quality and impact of posts on corporate social media channels – LinkedIn and Twitter – relating to financial results announcements. Our research revealed that 70%, or 175 FTSE 250 companies, didn’t share their latest full or half year results on Twitter or LinkedIn. This percentage is significantly lower for FTSE 100 constituents – 38%. Overall, FTSE 100 companies are better at leveraging social media, with 93% of companies active on Twitter and/or LinkedIn versus 65% of FTSE 250 companies.
Download the report to find out which companies made it into the Top 20, how FTSE 250 compared to FTSE 100, how the use of Twitter differed from the use of LinkedIn, and why all of this matters.