Public Affairs Research & Opinion Polling
Companies often use research to create communications and marketing plans, test business strategies, pinpoint best prospects for grassroots or direct-contact advocacy campaigns, identify and reach niche populations, and make better operational decisions during moments of change and regulatory impact. The Public Affairs & Government Relations practice of FTI Consulting specialises in innovative enquiry and analytical methods to support legislative and regulatory objectives, shape public policy debates, and enhance the reputation of our clients around the world. Working closely with FTI Consulting industry sector experts and our clients, we rigorously research stakeholder perceptions and day-to-day operations, as well as track key economic and political indicators.
The team of research specialists in our Public Affairs & Government Relations practice consists of political pollsters, experienced researchers and former partners in major strategy firms, as well as university professors, all of whom have participated in high-stakes public affairs and corporate communications events. Our international network enables us to carry out research in any relevant country and in the most appropriate language.
Our team utilises several methodologies in order to best serve our clients’ needs and gain insight from elusive audiences:
- In-depth interviews
- Focus groups
- Custom online surveys
- Micro-targeting research