A Conversation About Employer COVID-19 Issues and Emerging Opportunities

Economic Consulting

July 22, 2020

FTI Consulting's Meg Guerin-Calvert joined Terry G. Williams, MBA, Executive Vice President and Chief Strategy Officer, Wake Forest Baptist Health and William Madison Satterwhite III, JD, MD, CPE, Chief Wellness Officer, Wake Forest Baptist Health to moderate a webinar on “A Conversation About Employer COVID19 Issues and Emerging Opportunities: Pandemic Partnerships and Community Ingenuity – Our 29-day and 75-day Journey.”

The webinar is one of a series sponsored by the Action Collaborative on Business Engagement in Building Healthy Communities to share the experiences and initiatives of private-public collaboratives as they seek to address the COVID pandemic’s impact in their communities. The Action Collaborative is an ad hoc activity associated with the National Academies of Sciences, Engineering, and Medicine Roundtable on Population Health Improvement; Ms. Guerin-Calvert serves as one of the Collaborative’s Co-Chairs.

This webinar presents the results of a unique Winston-Salem private-public stakeholder group’s efforts to respond to the COVID pandemic and its effects on businesses, residents and the broader community. Initiated by key academic medical center leaders (Dr. Satterwhite and Mr. Williams), the leadership group rapidly evolved to a strong and broad coalition of many cross-sector leaders. Local population health and community groups, faith-based groups, health sector and business and civic leaders already involved in local initiatives around health, social needs, access, inequities, and vitality joined together to support an innovative solution to provide high quality masks across the community.

These local leaders embarked on a rapid journey to “Mask the City” as an initiative to address the pandemic effects. By mobilizing resources and activities to locate a manufacturing partner, develop and test masks, source and fund needed manufacturing and distribution, and build from trusted relationships among community leaders and residents, they ultimately distributed over 390,000 masks including 75,000 masks for low income and senior residents. The “Mask the City” initiative developed common messaging and information about obtaining and using masks safely: “Wear a mask. Love your neighbor. Protect yourself. Stop COVID-19.”

For more about public-private partnerships on business engagement for health and economic well-being, click here.

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