As Simple as ABC – ‘Article 50’, ‘Brexit’ and ‘Communication’

Analysis of the EU referendum communication & future scenarios.

Strategic Communications

July 25, 2016

In light of the UK’s decision to vote to leave the European Union, the FTI Consulting team will analyse communication by the campaigns and the environment leading up to the historic vote to assess the key pivotal moments, what worked, what didn’t and missed opportunities to ultimately win the ‘hearts and votes’ of UK voters.

With Brexit having been an ill-defined and at times confusing concept, we will also look at the way the public wishes to see Britain’s future relations with the EU; examining issues such as freedom of movement, the single market and financial regulation.

The analysis will include FTI Consulting’s own research on Brexit, highlight parallels with the Scottish independence referendum and how this could change the electoral landscape.

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