The Lessons to Be Learnt from the Best Digital Players
Improving Ad Sales Performance
The top digital players in publishing have enjoyed such great success over the past decade because of their particular approach to sales and marketing. Now other publishers can emulate them and enjoy similar benefits – if they learn the right lessons.
Many social media and electronic publishers offer rich content or great platforms and are managed by extremely talented CEOs. Yet, only a few of them, regardless of the quality of their platform, have enjoyed such sustained growth over the decade. How has this small group of players achieved this? The secret of the top digital players’ success is simple. It’s sales excellence. They’ve built a better advertising sales and marketing operation than the others and it’s this innovation that has made all the difference.