Messaging & Organisational Positioning
It is essential that a company establish a consistent message framework for addressing key issues — one that works across all of its industry markets and geographies. This requires a holistic approach to message development that often is challenging because various functions within an organisation develop messages for multiple stakeholder groups. For example:
- Human Resources develops messages for employees
- Government Relations does so for legislators and regulators
- Marketing does so for customers
- Investor Relations does so for shareholders and analysts
If these functions don’t work together, a dissonance is created that can dilute a company’s reputation and damage credibility with investors, partners, customers and other stakeholders. FTI Consulting helps companies establish a unified narrative and message framework for addressing key issues among all stakeholders.