Effective Anti-Counterfeiting Enforcement in China: Stage-by-Stage
FTI Consulting’s risk and investigations expert and brand integrity specialist, Bob Youill partnered with Practical Law (a Thomson Reuters Company) to produce a real-world guide to enforcing intellectual property (IP) rights against counterfeiters in the PRC.
The guide, developed in particular for foreign (non-Chinese) companies and multinationals, examines the key steps and pain points of managing, resourcing and executing an effective counterfeiting strategy in the PRC. Using case studies to further illustrate practical tips, enforcement options and actions, we take a closer look at the stages of a brand integrity investigation. Starting with the importance of taking a proactive approach in registering your company’s IP rights in the PRC market, identifying the hallmarks of an effective anti-counterfeiting strategy and investigation, recognising how to realise a positive outcome with this strategy, and understanding how to work with the Chinese authorities to ensure your company’s concerns are addressed.