Digital Engagement Study: Investors and Influencers Call for a Unified Digital Communications Strategy
Investors and Influencers Surveyed Say Corporate-Run Digital Platforms Leave Them Wanting More
The FTI Consulting Digital Engagement Study, conducted by the firm’s Strategic Communications segment, identifies the importance of companies’ investor relations (IR) and corporate communications functions to operate under a unified, digital strategy to leverage online influencers as a means to amplify company messages via social media platforms.
Findings from the FTI Consulting study underscore a disconnect between how media and investors prefer to consume information, and how companies currently disseminate information. While 88 percent of media and 50 percent of investors agree or strongly agree that breaking news via “social media” (e.g., Facebook, Twitter) is useful, only 41 percent of media and 13 percent of investors are able to locate relevant corporate information online.
The Strategic Communications segment at FTI Consulting conducted an online survey among institutional investors, and financial and business media professionals between Oct. 3 and Oct. 24, 2013. The survey sample consisted of 201 global institutional investors (e.g., analysts, portfolio managers) and 41 global, financial and business media professionals (e.g., bloggers, editors, reporters).